After stumbling upon this cool, scandinavian teen girl store called Monki, owned by h&m, I feel inspired to create a similar one in the UK for a quirky British brand of my choice. I am still unsure of what direction I want to go in for my final Fashion Promotion campaign, but this certainly feels like the right track for me. Although I liked the colour me beautiful make up packaging idea, I feel I was playing it too safe....
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