Final Campaign Ideas...

Today we had our final promotional campaign briefing, for this final module we have been asked to create a promotional campaign of our choice. I find this brief rather difficult as it is so open. So today, the research for a creative, visually exciting idea begins...

After flicking through countless magazines, newspapers and trend websites, I began to notice a common trend popping up, this trend was bicycles.

The july 14th 2010 issue of Stylist magazine featured an article on bike tribes that I found inspiring, the article gave readers handy tips on dressing, accessorising, choosing a bicycle and where to use it? Above are a few pages from the magazine.