The agency...

Today a guest speaker from the industry was invited into university to talk to fashion promotion students about campaign structures and marketing campaigns from a marketing agency perspective.

The guest speaker was a Brand strategy and development director with a lot of industry experience and knowledge. I found her talk very useful as she broke down campaign structures in an upbeat, exciting way which made me feel enthusiastic about my final marketing campaign and potentially working in the creative industry in the future...

Below is a link to a video the savvy marketing guest speaker presented to us about the future consumer... This technology savvy consumer is what the Future Laboratory label as 'Generation D'

http://www.youtube.com/watch?v=P81bb0Tzwbo

Response from Ted Baker

Hi Sasha, 

Thank you for contacting us. 

Ted is delighted you are using our company as an example for your studies. I have taken a look into the information you have provided me with and here are a few of our opinions on the subjects. 

- Bakery in store - This is a good idea, however this would be a little tricky and buying cupcakes in for resale me be a little more successful. 

- Cosmetic Vending Machine - This again is a really good idea, the machine itself would need to fit in with the whole look and style of the store. This would also be easier if it were to tie in with a respectable company that already provide this service. 

- Telephone stylist - Personally I feel this is a good idea, However this what our staff are in store for and could you imagine yourself being on a phone other than your mobile in a store? 

- Photo booth Styler - this is an interesting idea, however you would have to take a look into the legal implications of this. If you were going to link this up to people's own web pages like facebook page this would probably be a little better however, you have got to be aware of online bullying and ways to prevent this from happening. would not be best to store the images in store as this is confidentiality and not every person may want the image kept. 

With regards to Promotion, Ted does not like to over advertise the company and does not have billboards or advertising campaigns such as other companies. The way we promote the company is through our products and our uniqueness within the store and our staff. This can be promoted within in store promotions and giveaways, so you would need to bear this in mind when thinking about promotional strategy. 

I hope this information proves useful. 

Please feel free to contact us if you have any additional questions. 

Best Wishes, 

TB - Carly Woakes 

Teen Questionnaire

http://www.surveymonkey.com/s/QLZDBGF

email sent to Ted Baker

Hello-

My name is Sasha King, and for the final assignment of my BA Hons Fashion Promotion course, I have undertaken the task to promote a (hypothetical) teen concept store as an extension of the Ted Baker Company. The store will launch a new clothing collection; Miss B by Ted Baker – a casual, fashion focused collection aimed at young, savvy teenage girls aged 13-19 years.

The store will be a one-stop-shop for the trendy, sociable, teenage girls of today’s generation. The Miss B collection will be sold in a unique atmosphere which will include a bakeshop that serves ‘ted bake’ cupcakes, ‘teds treats’ cosmetic vending machines (a new retail trend for 2011), talk to Ted’ telephone boxes where teens can talk to style advisors about the latest trends and fashions. And as teenagers are highly influenced by their peers, customers can try on clothes and take a picture of their look in an in-store photo booth, the images will be stored in the photo booth for other customers to look at and vote for their favorite looks, maybe the store could collaborate the booth with the fashion website www.lookbook.nu? Or the social network website www.facebook.com?

I would really appreciate any comments you have on this idea, practically in reference to (hypothetical) feasibility, likelihood, and promotional strategy.

Thank you for your time,

Sasha.

Statement

For my final campaign, I am going to design a teen clothing concept store for the quirky British clothing retail company Ted Baker. I would like the expand the retailer by creating a teen store which will be aimed at young, savvy, fashion-conscious teenage girls aged 13-19. I plan to design a sister store next door called ‘Ted & Teens’ where the teenagers can hang out, try on clothes, pick up the weekly ‘Teditorial’ magazine and maybe indulge in ‘Ted bake’ cupcakes and ‘Ted time’ tea. As teenagers are highly influenced by their peers, customers can try on clothes and take a picture of their look in an in-store photo booth, the images will be stored in the photo booth for other customers to look at and vote for their favorite looks. To keep the store fun, ‘Teds treats’ vending machines will be found throughout the store, along with ‘talk to ted’ sections, where customers can ask for teen style advice.

London VM

Pure London

With love from Paris