The agency...

Today a guest speaker from the industry was invited into university to talk to fashion promotion students about campaign structures and marketing campaigns from a marketing agency perspective.

The guest speaker was a Brand strategy and development director with a lot of industry experience and knowledge. I found her talk very useful as she broke down campaign structures in an upbeat, exciting way which made me feel enthusiastic about my final marketing campaign and potentially working in the creative industry in the future...

Below is a link to a video the savvy marketing guest speaker presented to us about the future consumer... This technology savvy consumer is what the Future Laboratory label as 'Generation D'

http://www.youtube.com/watch?v=P81bb0Tzwbo