Statement

For my final campaign, I am going to design a teen clothing concept store for the quirky British clothing retail company Ted Baker. I would like the expand the retailer by creating a teen store which will be aimed at young, savvy, fashion-conscious teenage girls aged 13-19. I plan to design a sister store next door called ‘Ted & Teens’ where the teenagers can hang out, try on clothes, pick up the weekly ‘Teditorial’ magazine and maybe indulge in ‘Ted bake’ cupcakes and ‘Ted time’ tea. As teenagers are highly influenced by their peers, customers can try on clothes and take a picture of their look in an in-store photo booth, the images will be stored in the photo booth for other customers to look at and vote for their favorite looks. To keep the store fun, ‘Teds treats’ vending machines will be found throughout the store, along with ‘talk to ted’ sections, where customers can ask for teen style advice.