Teen Questionnaire

http://www.surveymonkey.com/s/QLZDBGF

email sent to Ted Baker

Hello-

My name is Sasha King, and for the final assignment of my BA Hons Fashion Promotion course, I have undertaken the task to promote a (hypothetical) teen concept store as an extension of the Ted Baker Company. The store will launch a new clothing collection; Miss B by Ted Baker – a casual, fashion focused collection aimed at young, savvy teenage girls aged 13-19 years.

The store will be a one-stop-shop for the trendy, sociable, teenage girls of today’s generation. The Miss B collection will be sold in a unique atmosphere which will include a bakeshop that serves ‘ted bake’ cupcakes, ‘teds treats’ cosmetic vending machines (a new retail trend for 2011), talk to Ted’ telephone boxes where teens can talk to style advisors about the latest trends and fashions. And as teenagers are highly influenced by their peers, customers can try on clothes and take a picture of their look in an in-store photo booth, the images will be stored in the photo booth for other customers to look at and vote for their favorite looks, maybe the store could collaborate the booth with the fashion website www.lookbook.nu? Or the social network website www.facebook.com?

I would really appreciate any comments you have on this idea, practically in reference to (hypothetical) feasibility, likelihood, and promotional strategy.

Thank you for your time,

Sasha.

Statement

For my final campaign, I am going to design a teen clothing concept store for the quirky British clothing retail company Ted Baker. I would like the expand the retailer by creating a teen store which will be aimed at young, savvy, fashion-conscious teenage girls aged 13-19. I plan to design a sister store next door called ‘Ted & Teens’ where the teenagers can hang out, try on clothes, pick up the weekly ‘Teditorial’ magazine and maybe indulge in ‘Ted bake’ cupcakes and ‘Ted time’ tea. As teenagers are highly influenced by their peers, customers can try on clothes and take a picture of their look in an in-store photo booth, the images will be stored in the photo booth for other customers to look at and vote for their favorite looks. To keep the store fun, ‘Teds treats’ vending machines will be found throughout the store, along with ‘talk to ted’ sections, where customers can ask for teen style advice.

London VM

Pure London

With love from Paris